ToyFair Australia

Toy Networks Australia (TNA) showcased the depth and diversity of its represented supplier portfolio at this year’s Australian Toy Fair, reinforcing its role as a key connector between leading brands and retail partners across Australia and New Zealand.

Representing Brand Licensing Group, VTech, Loumet Toys, Zimbler Toys and Jasnor, TNA highlighted a mix of culturally relevant entertainment IP, award‑winning learning brands and innovative play solutions aligned with evolving consumer trends and retail needs.

Brand Licensing Group: Expanding IP, Storage Solutions and Customised Play

Through its partnership with Brand Licensing Group, Toy Networks Australia presented a strong mix of entertainment IP and practical, customisable product extensions designed to drive engagement and incremental category growth.

A standout addition was K‑Pop Demon Hunters, a dynamic property blending global K‑pop influence with action‑driven storytelling. Well positioned to engage tweens and pop‑culture fans, the IP offers strong potential across toys, collectibles and lifestyle categories.

Also generating strong retailer interest were Hot Wheels storage solutions, addressing a clear and ongoing consumer demand for practical organisation and display. The range enhances the Hot Wheels brand experience beyond play, delivering a functional, everyday add‑on category with broad appeal.

Rounding out the Brand Licensing Group highlights was My Vibe, a customisable “make‑your‑own” mini bag range designed around creativity and self‑expression. Built on the concept “Make it. Style it. Wear it.”, My Vibe allows kids to assemble and personalise their own bags using interchangeable charms and accessories, tapping into strong trends around fashion‑led play and personalisation.

VTech: Award‑Winning Confidence at Shelf

Toy Networks Australia also celebrated the success of VTech, which emerged as a clear standout at the fair with multiple Australian Toy Association Award wins.

The awards recognised excellence across a range of categories, reinforcing VTech’s leadership in electronic learning and educational play. Winning across multiple age segments—from infant and preschool through to activity‑based learning—demonstrated the depth and strength of the VTech portfolio.

For retailers, the award recognition provides added confidence at shelf and further reinforces VTech’s reputation as a trusted brand for parents seeking proven learning‑through‑play solutions.

Loumet Toys: Go Play Momentum Strengthened with Tangle

Representing Loumet Toys, Toy Networks Australia highlighted the continued momentum of the Go Play range, reflecting growing demand for open‑ended, imaginative and unstructured play.

The range encourages creativity, movement and social interaction, allowing children to take the lead in how they play—an increasingly important factor for families seeking balanced and wellbeing‑focused play experiences.

A key highlight was the announcement that Loumet Toys is now distributing the iconic Tangle brand in Australia. Known for its twistable, tactile design, Tangle aligns naturally with the Go Play philosophy, supporting sensory engagement, fidget play and creative exploration across a wide age range.

Together, Loumet Toys’ Go Play focus and the addition of Tangle provide retailers with versatile, evergreen products that reflect modern play patterns and long‑term consumer trends.

Zimbler Toys: Sonic the Hedgehog Accelerates Across Action and Vehicle Play

Through Zimbler Toys, Toy Networks Australia showcased the continued strength and versatility of Sonic the Hedgehog, one of the world’s most recognisable and enduring entertainment franchises.

In addition to core toy offerings, the range now extends into Sonic the Hedgehog slot cars and RC vehicles, expanding the brand into high‑energy racing and action‑based play categories. These products build naturally on Sonic’s speed‑driven DNA, appealing to kids, collectors and fans of vehicle play while offering strong visual impact at retail.

With ongoing momentum across gaming, film and pop culture—and growing anticipation around the next Sonic movie currently expected in 2027—the franchise continues to deliver multi‑generational relevance and sustained demand. For retailers, Sonic represents a proven IP with strong cross‑category expansion potential.

Jasnor: Collectable Appeal with Comansi Hello Kitty

Toy Networks Australia also presented Jasnor’s Comansi Hello Kitty range, bringing one of the world’s most beloved characters to life through collectible figurines.

Combining strong pop‑culture appeal with gift‑ready presentation, the range is well suited to toy, gift and lifestyle retailers. Hello Kitty’s multi‑generational fan base continues to drive demand across kids, collectors and nostalgic adults alike.

Connecting Brands and Retailers Across Australia and New Zealand

Overall, the Australian Toy Fair provided an important opportunity for Toy Networks Australia to connect customers with its trusted supplier partners from across Australia and New Zealand.

With award‑winning brands, iconic IP, open‑ended play, practical extensions and meaningful personalisation on show, TNA reinforced the value of strong representation, collaboration and long‑term partnerships. Toy Networks Australia looks forward to continuing these conversations and supporting retailers with exciting opportunities throughout the year ahead.